For Over 15 Years, Our Family Owned Agency Has Helped East Texans Protect What Matters Most.
At Day One Insurance Group, insurance is personal. Whether we're protecting your home, your family or the road ahead, we're here to make coverage simple, straightforward and built around real life.
Find us in Tyler, Texas.
The best way to understand the Day One difference is to hear it from the people we serve.

People often ask why we chose the name Day One Insurance Agency instead of simply using our founder's name. The answer is simple: Day One is a mindset.
As Jeff Bezos, the founder of Amazon, once said, "The outside world can push you into Day Two if you won't or don't embrace powerful trends quickly. If you fight them, you're probably fighting the future. Embrace them and you have a tailwind."
That philosophy inspires how we do business. No matter how long we've been serving our community, we approach every day with the energy, curiosity, and commitment of a brand-new company. We believe the best way to serve our clients is to keep learning, adapting, and finding better ways to protect what matters most.
For us, every day is Day One, a fresh opportunity to provide exceptional service, embrace innovation, and earn your trust.

Protection that fits your lifestyle, not the other way around

Quick, automated processes that save you time

Smart, personalized recommendations backed by 20+ years of experience

Digital communication and support from real humans who truly care

Drive confidently, protect your vehicles and drivers from accidents and theft.

Safeguard your home, pets, and belongings with comprehensive protection.

Protection for boats, to ATVs and side by sides and everything in between so you can enjoy the wind on your face.

Not just a policy, but peace of mind for those who matter most.

Drive confidently, protect your vehicles and drivers from accidents and theft.

Safeguard your home, pets, and belongings with comprehensive protection.

Protection for boats, to ATVs and side by sides and everything in between so you can enjoy the wind on your face.

Not just a policy, but peace of mind for those who matter most.

Drive confidently, protect your vehicles and drivers from accidents and theft.

Not just a policy, but peace of mind for those who matter most.

Protection for boats, to ATVs and side by sides and everything in between so you can enjoy the wind on your face.

For more than 15 years, Sharie Withers has helped individuals, families, and business owners across East Texas protect what matters most. As the founder of Day One Insurance Group, she believes insurance should start with a conversation, not a sales pitch.
Since opening the agency in Tyler, Texas, in 2011, Sharie has built her business on honest advice, personal service, and lasting relationships. Every client is treated like a neighbor, with coverage tailored to their unique needs and goals.
Deeply invested in the East Texas community, Sharie proudly supports and volunteers with several local organizations, reflecting her commitment to serving others both inside and outside the office.
Her mission is simple: help people make confident insurance decisions by doing the right thing, every single day.
Our Process is Built to
Protect You & Your Family:



Whether you're exploring new coverage or reviewing what you already have, Sharie and her team are committed to being present, responsive, and genuinely on your side. If you're ready for insurance that feels easier, more personal, and built around your life, Day One Insurance Group would love the opportunity to help.

Tatiana helped me consolidate my renter's, auto, and motorcycle insurance from three separate companies into one easy bundle AND got me better coverage! She is super knowledgeable and made the process so quick and easy!

Chris was awesome. He knew his stuff and made me feel at ease. Lowered my insurance and brighten my day.

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